Sale Comes Easy

Even in a recession

During challenging macro and microeconomics conditions, in an environment of political and social instability, it is surely provocative to argue that sales are easy, when even in rising market environments during prosperity, sales is always a "thorn" causing lots of pain in every business. The objective of this book is to restore the debate on the practical solutions for the trade, the self - motivation necessity, productivity issues, as well as to open a window to the global competitiveness of Greeks based on universal quality values such as planning, systematic execution, flexibility, work ethics, innovation, commitment, creativity